FAQs...
Rates + Invoicing
Most ongoing services are billed hourly, with an estimated number of hours per week agreed upon based on your needs, priorities, and budget. This gives you a clear idea of what to expect while still allowing some flexibility from week to week. Hours are tracked weekly and invoiced every four weeks (monthly). If additional work is likely to push us beyond the hours we've discussed, I'll check in with you first rather than surprise you with a larger bill.
Hourly rates start at $20/hour minimum and vary depending on the type of work involved. Some one-off projects may also be quoted as a flat rate.
Hourly rates vary by service and scope, with current rates provided before we begin working together.
Contracts + Termination
Do we use long-term contracts? Nope. I don't require long-term contracts. Ongoing clients can end services with two weeks' written notice, giving both of us the flexibility to adjust when needs, budgets, or circumstances change. Specific terms are always outlined in our working agreement before we get started.
Where Do We Start?
We can start by looking at your business, current marketing efforts, goals, budget, and available resources. Then we can better identify where additional support could be most useful and what makes sense for your business. There’s no charge for an initial conversation or your first quote.
I also offer consulting and audits for businesses that manage their own marketing. If you'd like to keep things in-house but are interested in a third-party perspective, I can perform a marketing audit and provide an overview of my findings. You'll receive recommendations and next steps that you or your team can use moving forward.
Photo + Video
For clients within a reasonable driving distance, I can visit your business to capture content as needed. Content creation may include photography, short-form video, editing, and graphic design.
For projects that call for professional photography, videography, or more specialized production, I'm happy to work alongside your existing creative team or other professionals.
Clients are expected to provide photos, videos, and other media assets as needed.
Do You Travel?
Most of my marketing services can be provided remotely, so I'm happy to work with businesses throughout New England and beyond. My work-from-home office is currently located in Maine.
For on-site photo and video content creation, I primarily serve Southern Maine and the Mount Washington Valley area of New Hampshire. I am happy to schedule in-person visits whenever possible.
If I am unable to visit your business in person, I can also help you find photographers or other creatives in your area who fit your needs and budget.
Let's Talk Collaboration...
I can work directly with owners and managers or alongside existing employees, photographers, designers, agencies, and other creative partners. Sometimes a business doesn't need another full-time employee or an entirely new marketing strategy.
Flexible, collaborative marketing support that works alongside your existing team and builds on your current efforts.
SOCIAL MEDIA MARKETING
Content, branding, platform SEO, engagement, analytics, and paid advertising all play a role in building a valuable online presence for your business. My primary focus is Instagram and Facebook, where organic content can work alongside budget-friendly paid advertising to help businesses reach more of the right people. Invest in more than an aesthetically pleasing profile grid or whatever trend is taking off this week. Get more out of your digital marketing.
Customized Support
I can help with short-term campaigns and seasonal goals, provide ongoing account management, or offer one-time audits and consulting. Services may include organic and paid content creation and management, strategy, engagement, and analytics reporting. On-site photo and video content creation is available for clients within reasonable driving distance.
Ongoing services are billed at an hourly rate and invoiced every four weeks (monthly), based on an agreed-upon estimated weekly workload and budget. This keeps billing transparent and allows your level of support to adjust as your needs change throughout the year. Defined projects, audits, or short-term campaigns may be quoted at a flat project rate.
Why It's Worth It
An active, informative social media presence gives potential customers, as well as loyal fans, another place to learn about your business and interact with your brand regularly.
These platforms can play an important role in how customers discover, research, and stay connected with small businesses — especially in hospitality.
A little food for thought: 62% of social-media-using diners surveyed by Toast said they sometimes check a restaurant's social media before choosing where to eat; another 28% said they always do.
EMAIL MARKETING
Email marketing gives you a direct line of communication with people who have already shown an interest in your business. Even a smaller, highly engaged subscriber list can make a simple once-a-month email newsletter worthwhile.
While social media marketing and other digital advertising can help with discovery, email marketing can help strengthen retention and nurture relationships with new customers, longtime regulars, and loyal fans.
Customized Mangement
For many small businesses, one or two marketing emails each month is often enough to keep subscribers updated on news, special announcements, upcoming events, and promotions. I can help set up a new email marketing program, provide ongoing newsletter design and management, or audit existing analytics to provide recommendations and consulting.
Ongoing email marketing services may include template design, copywriting, campaign planning and scheduling, list management, and analytics reporting. Services are billed at an hourly rate and invoiced every four weeks (monthly), based on an agreed-upon estimated workload and budget. Short-term or project-based services may be quoted at a flat rate. My preferred email marketing platform is Flodesk, but I can work with other platforms as well.
Why It's Worth It
You don't need a massive subscriber list to get value from email marketing. Industry research continues to show email as a strong marketing investment, with Litmus reporting an average return of $36 for every $1 spent. That's a solid return on investment.
I've seen the value of email marketing firsthand. Across hospitality clients with subscriber lists generally ranging from 400 to 2,000, newsletters I've managed have regularly achieved average open rates of 35–55%, compared with Benchmark Email's current hospitality industry benchmark of about 33%. Average unsubscribe rates also remained low, generally around 0.2–0.5% for my clients. For one independent inn, we grew its email audience by +127% in 2024 — from 580 to 1,314 subscribers — through organic signups and opted-in guest contacts.
OTHER + MISC
Print + Design
Sometimes you just need help with a specific project. I’m available for select creative and marketing work outside of my core services, including print ads, menus, flyers, business cards, beer labels, basic logo and brand guideline projects, and more.
Standalone content creation is also sometimes available for local businesses looking for photography, video, or other marketing assets without ongoing management.
Availability + Rates
Availability for these services can vary throughout the year, so feel free to reach out with what you have in mind. If I’m not available or a project falls outside my wheelhouse, I’m also happy to point you toward another professional in my network who may be a better fit.
One-off projects are typically quoted at a flat project rate based on the scope and estimated workload. Occasionally, an hourly rate may be used.
WEBSITE DESIGN
A good website should be well branded, easy to navigate, and make it simple for visitors to find what they need.
No need to complicate things. Whether you're starting from scratch or improving an existing site, thoughtful design, clear information, mobile functionality, and basic SEO all play a role in creating a website that works.
Customized Packages
Services may include design, copywriting, basic SEO, mobile optimization, integrations, traffic analytics, and general website updates. We can build a new website from scratch, redesign or improve an existing site, or provide ongoing management to keep your website accurate and up-to-date.
New website builds, redesigns, and other defined projects may be quoted at a flat project rate. Ongoing website management is billed hourly and invoiced every four weeks, based on an agreed-upon estimated workload and budget.
Why It's Worth It
A professional, easy-to-use website builds trust and makes it easier for people to take the next step — whether that's checking a menu, finding an event, booking a room, making a reservation, or simply deciding to visit.
Your website is often one of the final stops before a potential customer takes action. They may find you through Google, discover you on social media, or hear from you through email, but your website is where they'll go for any information they may need.
