SERVICES
EMAIL MARKETING
SOCIAL MEDIA
WEB DESIGN
Social Media Marketing
Our ongoing Social Media Marketing packages are customized to fit your specific needs. Your package and flat rate will be determined based on your Social Media Marketing goals, the overall scope of work, and the estimated hours required per week. We use flat weekly rates, billed monthly (or more accurately, billed every 4-weeks).
We provide strategy and management services for Facebook and Instagram only. We do not work with TikTok, YouTube, Pinterest, or other social media platforms at this time.
Scroll down to view a few fun facts and frequently asked questions about our Social Media Marketing services and packages.
Social Media Marketing
ONGOING SERVICES
FREQUENTLY ASKED QUESTIONS
& PACKAGE ESSENTIALS
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We do not use long-term contracts. For all of our ongoing retainer clients, our agreement states that either party may terminate services at any time with 14 days (two weeks) written notice.
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We use a weekly flat rate, billed every 4-weeks (monthly) for services rendered.
Your weekly flat rate will be determined based on various factors within the overall scope of work, including the estimated amount of hours required to complete the different tasks and responsibilities included in your package.What may influence your weekly flat rate?
- The number of timeline posts per week.
- The amount of content creation required (taking and/or editing images/videos).
- The level and frequency of analytics reporting.
- Communication demands/needs (frequency of email, text, phone, and on-site meetings).We do not track our services by the exact hour. While working together, some weeks may require more hours of work than others. We estimate the average weekly hours required for your specific package, which helps us come up with a fair weekly rate.
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We most often work with businesses in the Hospitality Industry. Examples of the types of businesses we have worked with:
✦ Restaurant
✦ Brewery
✦ Cafe / Coffee
✦ Hotel / Inn
✦ Food Truck
✦ Spa / Salon
✦ Real Estate
✦ Outdoor Recreation -
"Content Creation" involves the production and post-production of photo and video content used for Social Media Marketing (story posts, timeline posts, reels, and more). Our Content Creation services also include creating graphic design content using Adobe Illustrator, Adobe Express, and Canva Pro.
*CONTENT CREATION IS AVAILABLE FOR LOCAL CLIENTS ONLY.
We use iPhones and a Canon EOS Rebel T8i DSLR camera to capture photos and videos for Social Media use. We use Adobe Lightroom, CapCut, Vixer, Lightleap, and more for photo and video editing.
DISCLAIMER: We are NOT professional photographers. We have limited gear and equipment and limited time to curate high-level photo and video assets. We often suggest bringing in professional, local photographers or videographers for certain projects and additional advertising needs. -
If you receive an analytics report from us and have some questions, please ask! We will schedule a call to discuss our findings in more detail.
The key performance indicators that we like to focus on:Reach
Engagement
Profile Visits
Views/Impressions
Link Clicks
Page Growth
The importance of these KPIs will be decided based on the type of business and your specific goals. With successful Social Media Marketing, you should see an overall increase in brand awareness, loyalty, and conversions/sales.
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CM Solutions provides ongoing social media marketing services as a part-time independent contractor.
1099 contractors differ from full-time (or part-time) W2 employees in a lot of ways. Here are a few things to consider:
1.) Independent contractors are typically free to set their own hours and work schedule. Employees, on the other hand, may have an hourly working schedule, which Employers set and control. (You generally have less control over an Independent Contractor).
2.) Employees often expect or require benefits from the Employer, such as paid time off or health insurance. Independent Contractors are their own business entity, so they are responsible for providing their own benefits. (You save on benefits and other payroll expenses by hiring an Independent Contractor).
3.) Independent Contractors pay for their own tools and supplies to complete a service or project. Employee tools and supplies are provided by and covered by the Employer. (You spend more on supplies and tools required for an Employee to carry out certain tasks).
Email Marketing
We offer Email Marketing packages, which may include account creation or migration, creative design, copywriting, subscriber list management, analytics reporting, and more. We typically use a simple per-email newsletter flat rate, billed monthly, which is determined by the overall scope of work required.
Our preferred Email Marketing software is Flodesk. Although we will work with other Email Marketing management software (such as Constant Contact), we normally move our clients over to Flodesk while working with us.
Scroll down to view a few fun facts and frequently asked questions about our Email Marketing services and packages.
Email Marketing
ONGOING SERVICES
FREQUENTLY ASKED QUESTIONS
& PACKAGE ESSENTIALS
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We do not use long-term contracts. For all of our retainer clients, our agreement states that either party may terminate services at any time with 14 days (two weeks) written notice.
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Our flat rate is typically charged per email newsletter sent within a monthly timeframe.
Your flat rate per email newsletter is determined by the complexity of the email and design, the size of your subscriber lists, the level of analytics reporting you choose, and the overall time required to create and send each email newsletter.
We bill our email marketing clients every 4-weeks (monthly).
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Here are a few types of businesses that we have worked with:
✦ Restaurant
✦ Hotel / Inn
✦ Outdoor Recreation -
The key performance indicators that we like to focus on include Open Rate, Click Rate, CTOR (click to open rate), and Subscriber List Growth. The importance of these KPIs will be decided based on your specific goals and may change per newsletter.
If you receive an analytics report from us and have some questions, please ask! We can schedule a call to discuss our findings in more detail.
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The best way to determine whether or not you should continue to invest in outsourced Email Marketing services is to review your Email analytics, assess the impacts of your other advertising efforts, and of course, check your sales reports.
Go over your marketing budget and figure out which channel or technique is delivering the best results for your business. If Email Marketing is a valuable and worthwhile part of your business’s marketing strategies, and you have the budget, stick with it!
One of the greatest advantages of email marketing for small businesses is the efficient use of time and budget while increasing brand awareness (staying top of mind) and developing stronger business-to-consumer (B2C) relationships.
Website Design
We offer Website Build and Website Update services. Your project and flat rate will be determined based on your Website objectives and the overall scope of work.
Our preferred website builder is Squarespace. We also enjoy working with Wix and can provide Website Design Updates on WordPress sites. Basic SEO setup is included in our Website Build and Update projects, but we suggest hiring an SEO specialist for more robust optimization.
Scroll down to view a few fun facts and frequently asked questions about our Website Design services and projects.
Website Design
ONE-TIME PROJECT
FREQUENTLY ASKED QUESTIONS
& PROJECT ESSENTIALS
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We typically break down our full Website Build projects into 2-3 phases.
PHASE 1:
Introductions, onboarding, collecting brand assets and brand kit information, going over the website goals and objectives, outlining website flow.
PHASE 2:
Begin the website build or updating process. Design new menu pages, headers, footers, and more. Schedule a meeting between the contractor and the client to review the project thus far and obtain feedback for final editing.
PHASE 3:
Complete final edits based on the feedback and discussions from Phase 2. Clean everything up and perform link testing. Double-check basic SEO features. Submit the website for final review, provide the client with login credentials, and finish up other offboarding processes. -
Website projects may be billed via one final invoice or using multiple installments.
If we decide to use two installments for your website project, the first invoice will be sent on our start date as a deposit to cover the first half of the project. The second invoice will be sent at the end after the project is finalized and completed.
At any time, you will have the opportunity to terminate services if for any reason you are no longer interested in completing the website design project. You will be expected to pay for the estimated hours spent on your website project thus far, up until the termination date. Payment and termination terms will be outlined further in our working agreement. -
Here are a few types of businesses that we have worked with:
✦ Restaurant
✦ Cafe / Coffee
✦ Hotel / Inn
✦ Food Truck
✦ Photographer
✦ Health & Wellness Coach -
We are usually available Mondays through Fridays, and half-day Saturdays (available in the mornings). We are OFF on Sundays.
Communication received after 6:00PM may not be read or replied to until the following work day. -
If we are not a good fit and are unable to provide you with suitable website design services for any reason, we would be happy to refer you to another trusted professional who may be a better fit for your specific needs.